So, I was watching an interview of his, talking about coming to the states for his solo album tour some time ago and he was saying they had to pack their PG Tips because they didn't like the bagged tea abroad. I decided to "call that bet and raise" and so I bought the Gold, and the Extra Strong. WOW. Ok so this stuff makes Lipton taste like...uh...not tea? Point is, Mr. Gilmour was right and wasn't just venting about tea issues. It really does for sure taste better than a lot of the stuff in the stores here. Really good stuff here with the Gold. It's really hard to describe the flavor to the newcomer. I'd say a more flavorful black tea that has something else in it that tastes REALLY good and fixes the flavor issue of something like Lipton or Luizianne hahaha.Also, the caffeine content is up for SURE on this. The extra strong is no joke and is even more uppity. One standard coffee cup size mug of water, one of these bags, and 1:30 on power 10 in a microwave is what I do and...it's about as strong as coffee I've had in years past. But the taste? Hard to beat it if you buy it by the case, and evaluate it out dollar for dollar against most black tea in the store that is anywhere remotely as strong, and in bulk daily quantity. Excellent way to discover it and try something new, and have it pan out! Give it a try. The Gold is where I'd start looking back on it.